Marketing often has the reputation of "painting nice pictures" and marketing products, of which it understands very little. Unfortunately, this is sometimes true. We ourselves have worked in the IT industry and have extensive experience in the areas of programming, sales, product management and marketing.
We are therefore able to familiarize ourselves very quickly with your business and develop a good understanding of your products and markets the basis for successful marketing.
The reason for Microsoft's success is not better products or more attractive brochures but an intelligent "marketing engine". Microsoft has a vision, clear objectives and also effective marketing strategies, which they "simply" transform into corresponding marketing instruments such as advertising. It is not our intention to play down the tasks of operational marketing, but we would like to emphasize that marketing is more than just the production of brochures and the organization of trade fairs.
Marketing need a strategic footing in order to be effective and efficient. Management consulting firms can support you in this, but they cannot help you to transform the developed strategy in concrete action. We, however, can offer both!
We are not a PR or a telemarketing agency, neither are we designers nor constructors of trade fair stands. There are specialized agencies, who can do these things much better than we can. But what they lack is a detailed understanding of the market, the product, the technology, etc. You too have surely also been surprised or even annoyed after reading some texts produced by agencies. We, on the other hand, can provide the specialized input to agencies of your or our choice. In this way, they can concentrate on their core area of competence, e.g. creative design.
In other words, we combine our key areas of competence with those of agencies, and in doing so create the prerequisites for excellent results.
It is possible today to outsource every operational marketing task to an agency (PR, advertising, telemarketing, ...) and put a management consultancy in charge of strategy development. Unfortunately, the training and coordination of the respective agencies, to ensure that they are working according to your objectives and specifications, is still your responsibility.
With us as your full-service provider, you have one single contact partner looking after everything a marketing expert with extensive IT and marketing experience.
It is our intention to support you in everything in a pragmatic manner. Many of our customers are small companies with limited resources, and so effective marketing strategies and their efficient implementation are even more important.
For us, this means that we will not come to you with grand strategies which cannot be put into practice. And on a tactical level, with creativity we can produce effective marketing solutions even on a small budget.
Obviously, you know your market, the technology and your company best in order to develop appropriate strategies. We do not claim to be cleverer than our customers. But, as you yourself will know, more often than not, necessary resources are lacking within the company, or stepping back and taking a birds-eye view of things from a distance is just not possible.
"...a web-based, business-oriented e-hub transforms data using the Executive Dashboard into knowledge". Well, to be honest, we didn't understand this sentence either, and possibly only the supplier of this magnificent technology would be able to explain what it means. So here we have a small but good example to show
how an outside opinion, which is not influenced by any kind of fore-knowledge, could have helped to give a clear explanation and positioning.
The focus on the core competences
Marketing from a single source
A pragmatic approach
An independent opinion